Where Can I Buy Your Books?
Copyright 2006 by Jay Wiseman
The question of "where can I buy your books?" is a delicate one for an author to
answer, because basically all of your vendors want you to give the same answer -- buy
from them! (Imagine an author being asked that question and a silence like that in
the old "E.F. Hutton" commercials ensuing, with all of the vendors listening intently
to what the author recommends.)
Surely there are fewer more efficient ways for an author to piss off X minus 1 of their
vendors than by specifically recommending that the buyer make all their book purchases
from "X".
For authors like me, the available choices mostly fall into a four-square grid --
sex-positive vs. mainstream, brick-and-mortar vs. online. Each has its drawbacks and
advantages. For example, large online vendors can offer wide variety and low price,
but small, sex-positive vendors offer knowledgeable staff, plus buying from them keeps
the money in the community (a not-small thing). Buying from a mainstream brick-and-mortar
store encourages them to stock the books on their shelves, and this is often where
a complete beginner makes their very first contact with our literature. It changes
lives. OTOH, the large brick-and-mortar chains are positively massacring the independent
stores, both mainstream and sex-positive, leading to customers having fewer choices as
to where they can buy books.
You can often buy direct from the publisher. Doing so is very profitable in the
short-term for them, but doing so decreases "downstream" demand for their books, which
may decrease the publisher's profitability in the longer term.
Another issue to consider is the matter of vendor diversity. The fewer book vendors
there are, the more they control the marketplace. More particularly, if a given publisher
has reason to believe that the major vendors won't carry a book, that can dramatically
decrease the odds that the book will be published. This leads to fewer, and typically
more bland and less experimental, titles available to the consumer.
My personal recommendation: support vendor diversity. Buy some of your books from
large online vendors, and some from small online vendors. Buy some from large
brick-and-mortar chain stores, and some from independent stores (both vanilla and
sex-positive). In the long run, everybody benefits.
Just please remember, where you buy your books _does_ matter. Therefore, whatever
you do, please don't buy all of your books from just one or two sources. Spread the
wealth around a bit. In the long run, _you_ benefit from having a healthy and
diverse number of vendors to choose from.
Vendor diversity, it's a good thing.
Jay Wiseman -- author
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